Digital Marketing Specialist
Benton, KY Benton, KY Full-time Full-time $40,000 a year $40,000 a year 13 days ago 13 days ago 13 days ago The purpose of this position is to strategically market CFSB products and services to clients and prospects on all digital channels, through both paid and organic campaigns.
This team member will be responsible for creating content, managing accounts, engaging with clients and researching trends in digital marketing to execute new or adapt current strategies.
Essential functions of this position include:
Maintain and monitor all CFSB Social Media accounts, engaging with clients and community accounts Research and implement trending platforms and platform features, adapting platform strategies if needed Create and maintain Content Calendars for organic social media content to keep feeds relevant and aligned with campaigns and product launches or new banking features.
Create written copy for content on all social media platforms Design visual content for all digital advertising.
This content will include images, animations and video to be used on social media, web advertisements, digital signage and platforms specific to CFSB (ie:
Online Banking and Givio Platform, live teller machines, experiential marketing event signage etc.
) Manage monthly internal TV Advertising and On Hold content Promote all CFSB events on social media before, during and after event to encourage community engagement Work with Marketing Systems Administrator to create, track, and report outcomes of digital campaigns Work with teams across all markets, including social media checkups for market specific story telling Work with digital vendors to create and execute external campaigns including but not limited to web banners, native articles and geofencing Videography and editing for social media and educational video content Maintain all digital branding assets Complete monthly compliance reports Complete all tasks and trainings before deadlines Learn and comply with all established CFSB policies, procedures, and standards Perform other duties as the Team Leader requests PM22 Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c).
Estimated Salary: $20 to $28 per hour based on qualifications.
This team member will be responsible for creating content, managing accounts, engaging with clients and researching trends in digital marketing to execute new or adapt current strategies.
Essential functions of this position include:
Maintain and monitor all CFSB Social Media accounts, engaging with clients and community accounts Research and implement trending platforms and platform features, adapting platform strategies if needed Create and maintain Content Calendars for organic social media content to keep feeds relevant and aligned with campaigns and product launches or new banking features.
Create written copy for content on all social media platforms Design visual content for all digital advertising.
This content will include images, animations and video to be used on social media, web advertisements, digital signage and platforms specific to CFSB (ie:
Online Banking and Givio Platform, live teller machines, experiential marketing event signage etc.
) Manage monthly internal TV Advertising and On Hold content Promote all CFSB events on social media before, during and after event to encourage community engagement Work with Marketing Systems Administrator to create, track, and report outcomes of digital campaigns Work with teams across all markets, including social media checkups for market specific story telling Work with digital vendors to create and execute external campaigns including but not limited to web banners, native articles and geofencing Videography and editing for social media and educational video content Maintain all digital branding assets Complete monthly compliance reports Complete all tasks and trainings before deadlines Learn and comply with all established CFSB policies, procedures, and standards Perform other duties as the Team Leader requests PM22 Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c).
Estimated Salary: $20 to $28 per hour based on qualifications.
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